Paul has brought his experience as a creative director to Avon Products, Inc. where he led a small team of expert writers, art directors and graphic designers to produce—from conception to completion—six 200+ page catalogues per year complete with beauty and fashion launches as well as reinventing the creative for its inline beauty portfolio. He also used his creative direction skills at Faerie Magazine to elevate the brand helping take it from a niche, cult-like status to a more accessible and aesthetic experience enjoyed by a diverse global audience.
From talent selection to layout direction, he elevates the overall aesthetic and artistic quality of whatever project he touches, overseeing all stages of creative development from initial concept brainstorming to art directing photo shoots including styling and photo editing to refining layouts and messaging.
Paul combines storytelling and brand communication to craft an engaging, entertaining and editorial experience for the reader whether it’s about skincare education or a deconstruction of ferns or frost in fairy tales, he always transcends the superficial, mundane and expected.